Back to All Questions
Business & StrategyScaling Up

When should I hire a professional developer?

Quick Answer

When you have validated demand and revenue, when you hit technical walls AI can't solve, or when security and reliability become critical. Don't hire too early-validate first.

Full Explanation

Hiring developers is expensive, and premature hiring is a common startup mistake. Here's when it makes sense:

Don't hire yet when:

  • You haven't validated your idea with real users
  • You could build an MVP yourself with AI tools
  • You don't have revenue or funding to sustain the expense
  • You're not sure what to build next

Consider hiring when:

You have product-market fit signals:

  • Paying customers who want more
  • Growth you can't keep up with
  • Clear roadmap of features users are requesting

You hit technical limits:

  • Performance issues AI can't solve
  • Complex integrations beyond AI capabilities
  • Security requirements demanding expert review

You need to move faster:

  • Competitive pressure requires speed
  • You have money but not time
  • Opportunity cost of your time is too high

Hiring options:

Full-time developer: Expensive but aligned. Good when you have sustained work and funding.

Freelancer/contractor: Flexible, project-based. Good for specific features or fixes.

Fractional CTO: Part-time technical leadership. Good when you need strategy, not just execution.

Agency: Can move fast but expensive. Good for defined projects with clear scope.

Cost reality:

  • Junior freelancer: $30-50/hour
  • Senior freelancer: $100-200/hour
  • Full-time junior: $70-100k/year in Australia
  • Full-time senior: $150-250k/year in Australia

Validate first, hire when growth demands it.

Get Hands-On Answers at Buildday Melbourne

Stop reading about building apps and start actually building. Join our one-day workshop and get your questions answered while creating something real.