Revenue automation
Move leads from first enquiry to a useful sales conversation with fewer missed steps.
- Lead intake and qualification
- Nurture and follow-up
- Research-led outreach and CRM handoffs
AI automation & software // Melbourne, Australia
Grow the business.
Lose the repeat work.
We build the systems between a new lead, a sale and the work that follows. Connect your tools, automate the repeated steps and give your team a system they can own.
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WHAT WE DO
Your team should spend less time chasing leads, copying data and working around disconnected tools.
We build systems that work together.
From the first enquiry to client onboarding and reporting, we work with your team to find the bottleneck, scope the improvement and put it into use.
How we help
Start with the workflow that costs time or loses momentum. We can build the system for you, build it with your team or scope custom software when the work calls for it.
Operations automation
Keep delivery moving after the sale, from onboarding through reporting and client handover.
- Customer onboarding
- Commerce and data workflows
- Reporting and handover
Build your team's capability
Train your people to build and maintain automations while we help deliver the difficult parts.
- Find the first worthwhile workflow
- Build alongside your team
- Document ownership and support
For client-facing practices, see AI automation for professional services. For a bespoke application, explore custom software builds.
Experience behind 13Labs
Built across sales, commerce and delivery
Callum has spent roughly ten years building automation in different businesses. These selected projects include client work and product-team roles; each story explains what he built and in what capacity.
Adult education
Sales and marketing automation for high-ticket education
Built extensive sales and marketing automation pipelines for a high-ticket adult education business.
See the work →B2B sales technology
Research-led LinkedIn and email outreach systems
Built infrastructure for automated, agent-assisted outreach across LinkedIn and email at a B2B sales technology company.
See the work →Ecommerce and resale
Automation for ecommerce resellers
Builds automated systems for an ecommerce resale platform that help sellers spend less time on repetitive work while improving how they sell across marketplaces.
See the work →Construction
Faster, more consistent construction handovers
Built systems for a construction business to improve the efficiency, speed and quality of its client handover process.
See the work →Our approach
Digital transformation,
one workflow at a time.
A missed enquiry, a spreadsheet that needs constant fixing, a report that takes all Friday. Start with a specific problem and a useful first change. Each phase should leave your business with something it can use.
Understand the work
Walk through a real process with your team. Find the repeated tasks, missing information and handoffs that slow it down.
Choose the first improvement
Agree the scope and what success looks like: time spent per task, turnaround time or errors that need correcting.
Build and test it
Connect the tools you already use and build what’s missing. Test with your team, including the exceptions and steps that need human review.
Put it to work
Document the system, show your team how to use it and compare the results with the starting point. Use that evidence to choose what comes next.
Free snapshot now. Full ranked report by email.
Practical engineering
Built by people who ship software.
13Labs is led by Callum Holt. Across client projects and product roles, he has built automation for sales, commerce and operational handovers. Today he works on production AI at Shopfront. We bring that experience to your workflow, from the first technical decisions through to handover.
See the systems behind 13LabsWhat you get
A clear scope // Software you own // Documentation and handover
Where does your business get stuck?
Tell us which process takes too long, which tools don’t connect or what your team needs built. We’ll help you work out the next step.
Discuss your workflow