About 13Labs
BETTER BUSINESS SYSTEMS, BUILT PROPERLY
13Labs is a Melbourne software studio. We help Australian businesses build custom software, automate everyday operations and equip their teams to use AI effectively.
HOW WE WORK
We start with a real problem: the enquiry that gets missed, the spreadsheet that needs fixing every week, the report that eats a Friday. We find the bottleneck, agree what success looks like, then build and test the improvement with your team.
One workflow at a time, and every phase leaves you with something you can use: a clear scope, software you own, and documentation your team can work from.
WHAT WE DO
Custom software
Internal tools, dashboards, customer portals and integrations built around the way your business actually works.
Learn moreAI & automation
Connect your tools, take repetitive work off your team and train your own people to own the systems they use.
Learn moreDigital transformation
Work out what needs to change, then bring software, automation and team adoption into one phased plan.
Learn moreWe also run training for teams and individuals who want to build with AI themselves: workshops for small businesses, the buildAcademy cohort, and buildClub.
WHO YOU WORK WITH
Callum Holt
Founder & Full-Stack Engineer
Callum is a senior full-stack engineer working on production AI at Shopfront, where he built and owns the AI enrichment pipeline behind the platform. Before that he built automation infrastructure at a B2B sales technology company.
Over roughly ten years, his automation work has spanned sales and marketing pipelines for adult education, fintech workflows, research-led B2B outreach, ecommerce resale, construction client handovers and fitness lead nurture. The projects include client work and product-team roles; each has a different scope.
He started 13Labs to bring that engineering experience to Australian businesses, from the first technical decisions through to handover. Smaller projects are delivered with an associate product engineer.
See selected project experience with Callum's role stated on each page.
He also runs buildAcademy and buildClub Melbourne, and is Head of Partnerships at MLAI Australia.
MELBOURNE, AUSTRALIA
Based in Melbourne and working with businesses across Australia: in person around Melbourne, remotely everywhere else.
WHERE DOES YOUR BUSINESS GET STUCK?
Tell us which process takes too long, which tools don't connect or what your team needs built. We'll help you work out the next step.