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What is Prioritisation?

The process of deciding which features or tasks to work on first based on value and effort.

Why It Matters

Good prioritisation ensures your team works on what matters most rather than getting distracted by low-impact work.

Real-World Example

Choosing to fix a checkout bug affecting all users before building a feature requested by one customer.

“Understanding terms like Prioritisation matters because it helps you have better conversations with developers and make smarter decisions about your software. You do not need to be technical. You just need to know enough to ask the right questions.”

Callum Holt, Founder, 13Labs

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