What is Product-Market Fit?
The point where your product satisfies a strong market demand and customers actively want it.
Why It Matters
Without product-market fit, growth efforts are wasted. With it, growth becomes much more natural.
Real-World Example
When your app's retention rate is high and users recommend it to others without being asked.
“Understanding terms like Product-Market Fit matters because it helps you have better conversations with developers and make smarter decisions about your software. You do not need to be technical. You just need to know enough to ask the right questions.”
Related Terms
MVP
Minimum Viable Product - the simplest version of your product that delivers value to users
Lean Startup
A methodology for building businesses by rapidly testing ideas with real customers and iterating based on feedback.
Churn Rate
The percentage of customers who stop using your product or cancel their subscription in a given period.
Retention Curve
A graph showing the percentage of users who continue using your product over time.
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Related Terms
MVP
Minimum Viable Product - the simplest version of your product that delivers value to users
Lean Startup
A methodology for building businesses by rapidly testing ideas with real customers and iterating based on feedback.
Churn Rate
The percentage of customers who stop using your product or cancel their subscription in a given period.
Retention Curve
A graph showing the percentage of users who continue using your product over time.
User Experience (UX)
The overall experience a person has when using a product, including how easy and pleasant it is to use.
User Interface (UI)
The visual elements of a product that users interact with, including buttons, menus, and layouts.