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What is User Experience (UX)?

The overall experience a person has when using a product, including how easy and pleasant it is to use.

Why It Matters

Good UX leads to happier users, higher retention, and more referrals. Poor UX drives people away.

Real-World Example

A checkout process that takes three clicks instead of ten provides better UX and higher conversion.

“Understanding terms like User Experience (UX) matters because it helps you have better conversations with developers and make smarter decisions about your software. You do not need to be technical. You just need to know enough to ask the right questions.”

Callum Holt, Founder, 13Labs

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