buildAutomation

AI Automation for Psychology and counselling clinics in Brisbane

Psychology and counselling clinics lose money to long waitlists that go cold and Medicare-rebated sessions that lapse before a review referral is in place. We train two or three of your team to build automations for intake, session tracking and rebooking - the admin around care, not the care itself - and build the compliance-sensitive flows with them, with client confidentiality designed in from the start.

~7%

of Australian SMEs have embedded AI into a real workflow

National AI Centre, 2026

Most agencies build your automations and bill you forever. We do the opposite - we train your own people to build and own them, so when we leave, the capability stays in your business.

Callum Holt, Founder, 13Labs

Last updated: 2026-06-30

Where the manual work hurts in psychology and counselling clinics

For most psychology practices, the same handful of jobs eat the week - client intake, session reminders, Medicare and care-plan tracking, waitlist management and rebooking. Here is where Brisbane psychology and counselling clinics lose the most time and money:

1. New enquiries sit on a waitlist for weeks with no contact and book with another clinic in the meantime.

2. Medicare Mental Health Care Plan sessions run out before a GP review referral is arranged, costing the client their rebate.

3. Late cancellations and no-shows leave gaps that are hard to fill at short notice.

4. Intake forms, consent and screening are sent and chased manually before every new client.

None of these are your actual trade or service. They are the repetitive admin wrapped around it - which is exactly the work that can be automated and owned in-house.

What your team will automate

These are real flows we build with psychology and counselling clinics - mapped to your workflows on the tools you already run (Halaxy, Power Diary, Cliniko, Coreplus), not generic templates:

Intake and screening. A new enquiry triggers intake forms, consent and a screening questionnaire before the first session.

Care-plan session tracking. Mental Health Care Plan sessions are counted and the client and GP prompted for a review referral before the rebate lapses.

Waitlist matching. Enquiries are triaged and matched to the right clinician's availability so the waitlist actually moves.

Reminders and confirmations. Session reminders and confirmations reduce no-shows while respecting your cancellation policy and fees.

Rebooking and recall. Clients between sessions or who paused therapy get discreet, automatic nudges to rebook.

We start with whichever of these is costing you the most right now, so you see something working early rather than at the end.

How the program runs

Over six to twelve weeks, shaped around your business and your heroes. Done with you, not to you.

Map and diagnose. We sit with your team and map your real workflows, then pick the automations with the best payback.

Build along, together. Weekly working sessions where your people - your practice manager or senior receptionist is the typical hero - build real automations on your own tools, with us beside them.

We build the hard parts. The genuinely tricky, integration-heavy or compliance-sensitive flows we build with your team so they learn by seeing it done.

Independence and handover. Your heroes run solo. We leave a documented playbook and an optional low-touch get-unstuck line. No retainer required.

Own it, do not rent it

Most Brisbane psychology and counselling clinics have two options today: pay an agency a retainer that never ends, or try it themselves and watch the pilot quietly die because nobody owns it.

buildAutomation is the third way. One investment that ends, not a cost that never does. Your people make changes instantly instead of raising a ticket. The capability stays and compounds in-house instead of walking out the door with a contractor. And you finish with live automations running your business, not a slide deck of ideas.

See exactly how buildAutomation works.

Psychology and counselling clinics in Brisbane

Brisbane's SME base skews toward trades, construction and field-service businesses servicing a fast-growing south-east Queensland, alongside a tightening cluster of tech and professional firms around Eight Mile Plains and Newstead. With margins under pressure from the building boom, training an in-house hero to own enquiry response and quote follow-up is far cheaper over time than a monthly retainer, and the knowledge stays local when staff turn over. Eight Mile Plains hosts the Brisbane Technology Park, the city's largest tech and startup cluster, while Fortitude Valley and Newstead have become the inner-city hub for creative agencies, and the 2032 Olympics is driving sustained construction and trades activity across the south-east corridor.

We run buildAutomation with psychology and counselling clinics right across Brisbane - including Brisbane CBD, Fortitude Valley, Newstead, Eight Mile Plains, Milton, South Brisbane - in person where it helps and remotely where it does not. 13Labs is a Melbourne software studio, and the program is the same wherever in Queensland you are: train your team, build the hard automations together, and leave the capability behind so you own it.

At a Glance

Manual job todayWhat we automateWhat you get back
New enquiries sit on a waitlist for weeks with no contact and book with another clinic in the meantimeIntake and screening: A new enquiry triggers intake forms, consent and a screening questionnaire before the first sessionTime back and a process that runs itself - owned by your team
Medicare Mental Health Care Plan sessions run out before a GP review referral is arranged, costing the client their rebateCare-plan session tracking: Mental Health Care Plan sessions are counted and the client and GP prompted for a review referral before the rebate lapsesTime back and a process that runs itself - owned by your team
Late cancellations and no-shows leave gaps that are hard to fill at short noticeWaitlist matching: Enquiries are triaged and matched to the right clinician's availability so the waitlist actually movesTime back and a process that runs itself - owned by your team
Intake forms, consent and screening are sent and chased manually before every new clientReminders and confirmations: Session reminders and confirmations reduce no-shows while respecting your cancellation policy and feesTime back and a process that runs itself - owned by your team

Frequently Asked Questions

Client mental health information is extremely sensitive - is this safe?

Confidentiality is a hard requirement we design around, not an afterthought. Automations run on your existing practice software and Australian-hosted tools, we map exactly where every piece of client data flows before anything goes live, and clinical content stays inside your secure systems. You approve every message template and stay in control.

We are clinicians, not IT people - who builds and runs this?

Your practice manager or senior receptionist, not your psychologists. This is point-and-click automation tied to tools like Halaxy or Power Diary, not programming. We train them over the program and leave documentation so it keeps running after we are gone.

How much does buildAutomation cost for a psychology practice?

It is a one-time program fee, scoped to your business and the number of heroes you want trained - not a monthly retainer. Tell us where the manual work hurts most and we will come back with a clear scope and price.

Are you based in Brisbane?

Yes. 13Labs is a Melbourne software studio working with businesses across Queensland and Australia, in person where it helps and remotely where it does not.

Related Pages

Train your psychology and counselling clinics team to own automation

Tell us where the manual work hurts most. Callum reviews every enquiry personally and will come back with a clear next step - a one-time program, not a retainer.

Enquire about buildAutomation