We build the AI and workflow automations that run your operations - then hand them over under your accounts, so you are never renting your own systems.
13Labs is a Melbourne-based AI studio. Done-for-you automation builds on n8n, Make and Claude, tested on your real data, fully documented, fixed-price quoted. And when you want the capability in-house, we train your team to own it.
The repetitive work that eats your team's week. If a human does it on autopilot, an automation should be doing it instead.
New enquiries answered in minutes, not days: AI reads the message, drafts a personalised reply, books the call or quote visit, and logs everything in your CRM.
Quotes chased automatically at the right intervals, invoices generated from completed jobs, and overdue payments followed up politely and persistently - without anyone remembering to do it.
The copy-paste between your CRM, accounting software, spreadsheets and job management tools - gone. Data flows automatically, in both directions, with error alerts if anything fails.
AI that reads and extracts data from invoices, applications and reports, drafts responses in your tone, and takes multi-step actions across your systems with guardrails.
Ask any automation agency one question: “if we stop paying you, do our automations keep running?” With most, the honest answer is no. Here is how we are different.
| Typical Automation Agency | 13Labs | |
|---|---|---|
| Where workflows live | Their accounts - you rent access | Your accounts - you own everything |
| Pricing model | Weekly or monthly retainer, indefinitely | Fixed quote per project, support optional |
| If you stop paying | Automations stop | Automations keep running |
| Documentation | Rarely provided | Full handover docs, every workflow |
| Your team's capability | Stays dependent | Optional training via buildAutomation |
We audit, design, build, and test your automations, then hand everything over under your accounts. Best when you want results fast and nobody on the team has time to learn the tools. Fixed quote, 2-4 weeks to live.
Discuss a WorkflowThrough buildAutomation, we build the hard automations alongside your team and train them to create and maintain their own. Costs less over time and leaves the capability in-house permanently. Best when you want independence, not a vendor.
Explore buildAutomationBased at Stone and Chalk, 121 King Street, Melbourne CBD. Meet in person for the audit and handover, with self-hosted options on Australian infrastructure for data that must stay onshore.
The person who audits your workflows is the senior engineer who builds them - someone who also builds full AI products, not just connects apps together.
Every workflow ships with error handling and monitoring, tested against your real data. Automations that silently drop your enquiries are worse than no automation at all.
Callum has built sales pipelines, ecommerce automation and operational handover systems. These selected project records explain the delivered work and identify client engagements and product-team roles.
Adult education / Client work by Callum
Built extensive sales and marketing automation pipelines for a high-ticket adult education business.
Relevant when enquiries need several conversations, reminders and handoffs before a buyer is ready to proceed.
Read the delivery scope and workflow lessons →Construction / Client project by Callum
Built systems for a construction business to improve the efficiency, speed and quality of its client handover process.
Relevant when project delivery ends with repeated document collection and coordination before the customer receives a complete handover.
Read the delivery scope and workflow lessons →An AI automation agency builds systems that do your business's repetitive work automatically: responding to and triaging enquiries, following up quotes, generating and chasing invoices, syncing data between your CRM, accounting and job management tools, and assembling reports. AI handles the judgement steps - reading messages, extracting data from documents, drafting replies - while workflow platforms like n8n and Make handle the plumbing between your systems.
Melbourne automation agencies typically charge either weekly retainers or per-project fees. At 13Labs every engagement is a fixed quote agreed after a free automation audit, so you know the full cost before work begins. Critically, there is no mandatory ongoing retainer: the automations run under your accounts and keep working whether or not you ever pay us again.
Ownership. Most automation agencies host workflows on their own accounts and charge a retainer forever - stop paying and your automations stop. We build under your accounts, document everything, and hand over completely. If you want the capability fully in-house, our buildAutomation programme trains your own team to build and maintain workflows. We are the only Melbourne provider offering both the done-for-you build and the training pathway.
n8n (including self-hosted on Australian infrastructure), Make, and Zapier for workflow automation; Claude and GPT for the AI steps; and native integrations into the common Australian business stack - Xero, MYOB, HubSpot, Shopify, Google Workspace, ServiceM8, simPRO and hundreds more. We choose the platform that fits your volume, budget, and data requirements, and we will tell you honestly when the simple tool is the right one.
Most projects deliver in 2 to 4 weeks. A single workflow, like automated enquiry responses, can be live within a week. A connected set across quoting, invoicing, and reporting typically takes 3 to 4 weeks including testing against your real data.
No. We are based in Melbourne CBD at Stone and Chalk and much of our work is local, but automation projects run well remotely - we work with businesses across Sydney, Brisbane, Perth, Adelaide, and regional Australia over video with shared access to your systems.
See how Callum has built automation across sales, ecommerce and client delivery in selected project experience. Product-team roles and client projects are identified separately.
Tell us which sales or operations workflow is slowing your team down. We will review the context and suggest a useful next step.
Discuss Your Workflow