Adult education / Client work by Callum
Sales and marketing automation for high-ticket education
Built extensive sales and marketing automation pipelines for a high-ticket adult education business.
Read the project story →Selected experience
Systems built around real business work
Over roughly ten years, Callum Holt has built automation across sales, customer journeys, commerce and delivery. These examples include client projects and work in product teams. Each page states the relationship; employment work is not presented as a 13Labs client engagement.
B2B sales technology / Prior product-team work
Research-led LinkedIn and email outreach systems
Built infrastructure for automated, agent-assisted outreach across LinkedIn and email at a B2B sales technology company.
Read the project story →Ecommerce and resale / Current product-team work
Automation for ecommerce resellers
Builds automated systems for an ecommerce resale platform that help sellers spend less time on repetitive work while improving how they sell across marketplaces.
Read the project story →Construction / Client project by Callum
Faster, more consistent construction handovers
Built systems for a construction business to improve the efficiency, speed and quality of its client handover process.
Read the project story →Experience beyond these projects
Other work extends the same approach to different businesses. These are brief descriptions of Callum's experience, without performance claims or client endorsements.
Fintech
Built automation within an Australian fintech startup.
Business acquisition
Building a client system for finding, researching and preparing outreach to businesses that may fit an acquisition mandate.
Fitness
Built lead-nurture and customer-journey automation for a fitness business.