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What is A/B Testing?
Showing different versions of something to different users to see which performs better
Why It Matters
A/B testing takes the guesswork out of decisions by letting real user behaviour guide changes
Real-World Example
Testing whether a green or blue 'Buy' button gets more clicks
“Understanding terms like A/B Testing matters because it helps you have better conversations with developers and make smarter decisions about your software. You do not need to be technical. You just need to know enough to ask the right questions.”
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