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What is Analytics?

Tools that track and report how visitors interact with your website or app

Why It Matters

Analytics help you understand user behaviour, measure success, and make data-driven improvements

Real-World Example

Seeing that 70% of visitors leave from the pricing page might indicate the prices are unclear

“Understanding terms like Analytics matters because it helps you have better conversations with developers and make smarter decisions about your software. You do not need to be technical. You just need to know enough to ask the right questions.”

Callum Holt, Founder, 13Labs

From definition to deployment

Knowing the term is step one. Using it in something real is the rest.