What is Cohort Analysis?
Grouping users by when they joined and tracking how each group behaves over time.
Why It Matters
Cohort analysis reveals whether product changes actually improve retention and engagement for new users.
Real-World Example
Comparing users who signed up in January vs February to see if the new onboarding flow improved 30-day retention.
“Understanding terms like Cohort Analysis matters because it helps you have better conversations with developers and make smarter decisions about your software. You do not need to be technical. You just need to know enough to ask the right questions.”
Related Terms
Retention Curve
A graph showing the percentage of users who continue using your product over time.
Product Analytics
Tools and practices for tracking how users interact with your product to inform decisions.
Churn Rate
The percentage of customers who stop using your product or cancel their subscription in a given period.
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Related Terms
Churn Rate
The percentage of customers who stop using your product or cancel their subscription in a given period.
Retention Curve
A graph showing the percentage of users who continue using your product over time.
Product Analytics
Tools and practices for tracking how users interact with your product to inform decisions.
Product-Market Fit
The point where your product satisfies a strong market demand and customers actively want it.
Lean Startup
A methodology for building businesses by rapidly testing ideas with real customers and iterating based on feedback.
User Experience (UX)
The overall experience a person has when using a product, including how easy and pleasant it is to use.