What is NPS (Net Promoter Score)?
A customer satisfaction metric based on how likely customers are to recommend your product on a scale of 0-10.
Why It Matters
NPS is a simple way to gauge overall customer satisfaction and predict growth through word of mouth.
Real-World Example
Sending a survey asking 'How likely are you to recommend us?' and calculating the score from responses.
“Understanding terms like NPS (Net Promoter Score) matters because it helps you have better conversations with developers and make smarter decisions about your software. You do not need to be technical. You just need to know enough to ask the right questions.”
Related Terms
Product-Market Fit
The point where your product satisfies a strong market demand and customers actively want it.
Churn Rate
The percentage of customers who stop using your product or cancel their subscription in a given period.
User Research
Studying how real users behave, think, and feel to inform product design decisions.
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Related Terms
Product-Market Fit
The point where your product satisfies a strong market demand and customers actively want it.
Churn Rate
The percentage of customers who stop using your product or cancel their subscription in a given period.
User Research
Studying how real users behave, think, and feel to inform product design decisions.
Lean Startup
A methodology for building businesses by rapidly testing ideas with real customers and iterating based on feedback.
User Experience (UX)
The overall experience a person has when using a product, including how easy and pleasant it is to use.
User Interface (UI)
The visual elements of a product that users interact with, including buttons, menus, and layouts.