buildAutomation

AI Automation for Ecommerce & retail in Perth

Ecommerce operators know they should automate but stall on what, where and which tool. We train your team to build automations for customer service, order and returns handling, inventory alerts and post-purchase marketing - so the business scales without proportional headcount.

29% / 29% / 26%

of ecommerce non-adopters cite not knowing what, where or which tool - decision paralysis, not cost

Industry survey cited in 13Labs market research, 2026

Most agencies build your automations and bill you forever. We do the opposite - we train your own people to build and own them, so when we leave, the capability stays in your business.

Callum Holt, Founder, 13Labs

Last updated: 2026-06-30

Where the manual work hurts in ecommerce & retail

For most online stores, the same handful of jobs eat the week - answering repetitive tickets, handling returns, inventory alerts and post-purchase marketing. Here is where Perth ecommerce & retail lose the most time and money:

1. Repetitive customer service tickets consume the team.

2. Order issues and returns are handled manually and inconsistently.

3. Inventory and reorder alerts are missed.

4. Post-purchase and win-back marketing is inconsistent.

None of these are your actual trade or service. They are the repetitive admin wrapped around it - which is exactly the work that can be automated and owned in-house.

What your team will automate

These are real flows we build with ecommerce & retail - mapped to your workflows on the tools you already run (Shopify, Klaviyo, Gorgias, Zendesk), not generic templates:

Customer service triage. Common questions are answered or routed automatically so the team handles only the real ones.

Order and returns handling. Order issues and returns follow a consistent automated flow.

Inventory alerts. Low-stock and reorder points trigger alerts automatically before you sell out.

Post-purchase marketing. Reviews, replenishment reminders and cross-sells are sent automatically.

Win-back flows. Lapsed customers are re-engaged with timely, automatic offers.

We start with whichever of these is costing you the most right now, so you see something working early rather than at the end.

How the program runs

Over six to twelve weeks, shaped around your business and your heroes. Done with you, not to you.

Map and diagnose. We sit with your team and map your real workflows, then pick the automations with the best payback.

Build along, together. Weekly working sessions where your people - your operations lead or store manager is the typical hero - build real automations on your own tools, with us beside them.

We build the hard parts. The genuinely tricky, integration-heavy or compliance-sensitive flows we build with your team so they learn by seeing it done.

Independence and handover. Your heroes run solo. We leave a documented playbook and an optional low-touch get-unstuck line. No retainer required.

Own it, do not rent it

Most Perth ecommerce & retail have two options today: pay an agency a retainer that never ends, or try it themselves and watch the pilot quietly die because nobody owns it.

buildAutomation is the third way. One investment that ends, not a cost that never does. Your people make changes instantly instead of raising a ticket. The capability stays and compounds in-house instead of walking out the door with a contractor. And you finish with live automations running your business, not a slide deck of ideas.

See exactly how buildAutomation works.

Ecommerce & retail in Perth

A Perth business running on a two-hour time gap from the eastern states loses real money every time an enquiry sits unanswered overnight, so owning your own automation for after-hours quote responses and follow-ups pays off faster here than almost anywhere. From Osborne Park professional services to Malaga trades and Canning Vale logistics yards, the win is keeping the system in-house once your own admin hero can run it, rather than renting it from an agency on the other side of the country. Perth's economy leans heavily on mining services and the trades that feed it, with industrial estates like Welshpool, Malaga and Wangara packed with SMEs supplying FIFO and resources clients on tight turnaround.

We run buildAutomation with ecommerce & retail right across Perth - including Perth CBD, Joondalup, Osborne Park, Fremantle, Malaga, Canning Vale - in person where it helps and remotely where it does not. 13Labs is a Melbourne software studio, and the program is the same wherever in Western Australia you are: train your team, build the hard automations together, and leave the capability behind so you own it.

At a Glance

Manual job todayWhat we automateWhat you get back
Repetitive customer service tickets consume the teamCustomer service triage: Common questions are answered or routed automatically so the team handles only the real onesTime back and a process that runs itself - owned by your team
Order issues and returns are handled manually and inconsistentlyOrder and returns handling: Order issues and returns follow a consistent automated flowTime back and a process that runs itself - owned by your team
Inventory and reorder alerts are missedInventory alerts: Low-stock and reorder points trigger alerts automatically before you sell outTime back and a process that runs itself - owned by your team
Post-purchase and win-back marketing is inconsistentPost-purchase marketing: Reviews, replenishment reminders and cross-sells are sent automaticallyTime back and a process that runs itself - owned by your team

Frequently Asked Questions

There are a hundred automation tools - how do we know what to use?

That decision paralysis is exactly what we remove. We map your actual workflows first, then pick the smallest set of tools that solves them - usually ones you already pay for like Shopify and Klaviyo - rather than adding more software.

Will automated customer service annoy our customers?

Only if it is done badly. We automate the genuinely repetitive questions and route anything real to a human fast, so response times improve and your team focuses on the conversations that need them.

How much does buildAutomation cost for a online store?

It is a one-time program fee, scoped to your business and the number of heroes you want trained - not a monthly retainer. Tell us where the manual work hurts most and we will come back with a clear scope and price.

Are you based in Perth?

Yes. 13Labs is a Melbourne software studio working with businesses across Western Australia and Australia, in person where it helps and remotely where it does not.

Related Pages

Train your ecommerce & retail team to own automation

Tell us where the manual work hurts most. Callum reviews every enquiry personally and will come back with a clear next step - a one-time program, not a retainer.

Enquire about buildAutomation