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Can I build a marketplace with AI tools?

Quick Answer

Yes, but marketplaces are complex. You can build a functional MVP, but features like escrow payments, dispute resolution, and trust systems require careful implementation.

Full Explanation

Marketplaces (think Airbnb, Uber, Etsy) are among the more complex app types to build, but AI tools have made them more accessible.

What AI tools handle well:

  • Listing creation and management
  • Search and filtering
  • User profiles for buyers and sellers
  • Basic messaging between parties
  • Review and rating systems

Where complexity lives:

Payments: Two-sided payments (buyer pays, seller gets paid minus commission) require Stripe Connect or similar. This is more complex than regular payment processing.

Trust and safety: Verification systems, fraud detection, and dispute resolution are hard problems that AI doesn't solve automatically.

Liquidity: The classic chicken-and-egg problem-you need sellers to attract buyers and buyers to attract sellers. This is a business problem, not a technical one.

Practical approach:

  • . Start with one side of the marketplace (maybe just sellers listing, you manually connecting buyers)
  • . Validate demand before building complex payment flows
  • . Use existing marketplace infrastructure (Sharetribe, Shopify) if possible
  • . Custom-build only when you've proven the concept and need features those platforms don't offer

Marketplaces are possible with vibe coding, but they're not the best first project. Start with something simpler to build skills.

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