What is Heatmap?
A visual overlay showing where users click, scroll, and hover on your web pages.
Why It Matters
Heatmaps reveal what users actually pay attention to and interact with, which is often different from what you expect.
Real-World Example
A heatmap showing that most users click on an image thinking it is a button, revealing a design issue.
“Understanding terms like Heatmap matters because it helps you have better conversations with developers and make smarter decisions about your software. You do not need to be technical. You just need to know enough to ask the right questions.”
Related Terms
Session Recording
A recording of an individual user's interactions with your website, showing exactly what they did.
Product Analytics
Tools and practices for tracking how users interact with your product to inform decisions.
User Experience (UX)
The overall experience a person has when using a product, including how easy and pleasant it is to use.
A/B Testing
Showing different versions of something to different users to see which performs better
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Related Terms
A/B Testing
Showing different versions of something to different users to see which performs better
User Experience (UX)
The overall experience a person has when using a product, including how easy and pleasant it is to use.
Product Analytics
Tools and practices for tracking how users interact with your product to inform decisions.
Session Recording
A recording of an individual user's interactions with your website, showing exactly what they did.
Product-Market Fit
The point where your product satisfies a strong market demand and customers actively want it.
Lean Startup
A methodology for building businesses by rapidly testing ideas with real customers and iterating based on feedback.