MVP Development for Optometry

Optometrists, optical dispensers, and eye care clinics. These are the specific problems we see optometry businesses bring to us:

1. Managing patient recalls for annual eye exams. Our approach: fixed scope and fixed quote agreed before work begins. This directly addresses the way optometry professionals actually work.

2. Tracking frame and lens orders with supplier lead times. Our approach: built by a senior engineer, not handed to an offshore team. This directly addresses the way optometry professionals actually work.

3. Coordinating between clinical exams and dispensing. Our approach: extend it after launch instead of rebuilding it. This directly addresses the way optometry professionals actually work.

4. Promoting new frame collections and lens technologies. Our approach: fixed scope and fixed quote agreed before work begins. This directly addresses the way optometry professionals actually work.

Based on the challenges above, here are the applications we recommend for optometry businesses:

Appointment Booking: Eye exam booking with recall reminders. Learn how to build a appointment booking.

Sales Dashboard: Frame and lens order tracking with supplier updates. Learn how to build a sales dashboard.

Landing Page: Practice showcase with services and frame collections. Learn how to build a landing page.

Each of these can be customised to your specific optometry workflows. We scope the exact features you need during a free consultation.

We measure success by real business outcomes, not feature lists. For optometry businesses, the key metrics are:

Patient recall rate: We set up tracking from day one so you can see the impact in real numbers.

Average sale per patient: We set up tracking from day one so you can see the impact in real numbers.

Frame dispense rate: We set up tracking from day one so you can see the impact in real numbers.

Tech adoption in optometry is at the medium level. About half of optometry businesses now use some form of digital tools. But most are using off-the-shelf products that only partially fit. Custom software built around your actual workflows is the next step.

Typical investment: $1000-2500. Most optometry clients see measurable ROI within the first month.

Discovery. You tell us about your optometry business: what is working, what is not, and what you wish you had. We ask about your current tools, team size, and daily workflows.

Scoping and quote. We define exactly what we will build and send you a fixed-price quote. No hourly rates. For optometry projects, this usually falls within $1000-2500.

Build. We build your solution, typically within 2-6 weeks. You talk directly to our founder and lead engineer. No project managers or middlemen.

Launch and handover. We deploy, walk your team through everything, and provide ongoing support. You own all the code and data.

Many independent optometrists competing with chains across Melbourne shopping strips and centres

We have worked with optometry businesses across Melbourne's inner suburbs, outer suburbs, and regional Victoria. Whether you are based in the CBD, Fitzroy, or Geelong, we can meet in person or work remotely.