Ecommerce and resale / Current product-team work
Automation for ecommerce resellers
Builds automated systems for an ecommerce resale platform that help sellers spend less time on repetitive work while improving how they sell across marketplaces.
Experience of Callum Holt, founder of 13Labs
Relevant when sellers repeatedly prepare product information and move it through marketplace listing workflows.
This account describes the published project scope. Client identities, system screenshots and measured performance results are not included in this project record.
The work behind the system
Resellers manage listing creation, channel-specific details, stock and sales data across several marketplaces.
What Callum built
- Built and owns AI enrichment work in a production resale platform.
- Builds automation that helps sellers prepare listings and manage repeatable commerce workflows.
- Works on systems intended to improve reseller revenue and profit while reducing manual effort.
What this work taught us
Automation is most useful when it improves both the economics of a sale and the time it takes to run the business.
Applying the pattern to your business
For a similar workflow, start with the inputs, decisions and handoffs. The steps below are implementation guidance for a new project, separate from the delivered scope above.
1. Define the product record
For a similar resale workflow, agree which facts come from the seller, which can be enriched and which must be checked against the original product information.
2. Review enrichment
Keep suggested descriptions or attributes available for review. A missing detail should stay visible rather than becoming a confident but unsupported product claim.
3. Prepare channel outputs
Map the required fields and formats for each marketplace, then check whether the prepared listing preserves the seller's approved product details.
What to measure in a similar build
Record a baseline before the build, then compare the same workflow after testing and handover. These measures help define acceptance criteria for your project.
- Time spent preparing a listing from a product record.
- Enriched fields accepted, edited or rejected during review.
- Missing fields and corrections before marketplace publication.
Related project experience
Faster, more consistent construction handovers - Built systems for a construction business to improve the efficiency, speed and quality of its client handover process.
Have a workflow like this?
We can scope the repeated work, decide what is worth automating and build a system your team can use.
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