B2B sales technology / Prior product-team work
Research-led LinkedIn and email outreach systems
Built infrastructure for automated, agent-assisted outreach across LinkedIn and email at a B2B sales technology company.
The work behind the system
A sales team needs lead research, message creation and campaign steps to work together across channels without losing context.
What Callum built
- Built LinkedIn automation infrastructure as part of an AI sales platform.
- Worked on systems that coordinate lead research, personalised messages and email outreach.
- Helped turn individual outreach actions into a repeatable campaign workflow.
What this work taught us
Useful outreach starts with evidence about the prospect and a clear handoff between research, messaging and execution.
Have a workflow like this?
We can scope the repeated work, decide what is worth automating and build a system your team can use.
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