Automation

Business Process Automation for Marketing & Agencies

Marketing & Agencies businesses deal with managing multiple client projects simultaneously. Business Process Automation fixes that. We build custom automation solutions for marketing & agencies professionals - fixed-price quotes, no hourly billing. We take the processes your team does by hand - enquiries, quoting, invoicing, reporting, data entry between systems - and make them run themselves. Built for teams of 2 to 200, owned by you, with no ongoing retainer required.

30%

of hours worked globally could be automated with current technology

McKinsey Global Institute

451%

average ROI from marketing automation software

Forrester 2024

320%

more revenue from automated email sequences compared to manual emails

Forrester 2024

The speed at which non-technical founders are shipping production software has changed the baseline expectation for what a small team can build. Businesses that needed six months and a development agency two years ago are now validating ideas in a weekend. That is not an exaggeration. The tools have genuinely crossed that threshold.

Callum Holt, Founder, 13Labs

Last updated: 2026-03-19

Marketing & Agencies Challenges That Automation Solves

Marketing agencies, digital agencies, and creative studios. These are the specific problems we see marketing & agencies businesses bring to us:

1. Managing multiple client projects simultaneously. Our approach: connects the tools you already use - no rip and replace. This directly addresses the way marketing & agencies professionals actually work.

2. Tracking creative assets and approvals. Our approach: reclaim 10 to 20 hours per week of repetitive manual work. This directly addresses the way marketing & agencies professionals actually work.

3. Reporting on campaign performance. Our approach: no mandatory retainer - own it, or have us train your team to run it. This directly addresses the way marketing & agencies professionals actually work.

4. Coordinating between creative teams. Our approach: connects the tools you already use - no rip and replace. This directly addresses the way marketing & agencies professionals actually work.

Business Process Automation Solutions for Marketing & Agencies

Based on the challenges above, here are the applications we recommend for marketing & agencies businesses:

Project Management: Multi-client project and task tracking. Learn how to build a project management.

Workflow Builder: Creative asset review and sign-off system. Learn how to build a workflow builder.

Reporting Tool: Client-facing campaign analytics. Learn how to build a reporting tool.

Each of these can be customised to your specific marketing & agencies workflows. We scope the exact features you need during a free consultation.

What Marketing & Agencies Businesses Can Expect

We measure success by real business outcomes, not feature lists. For marketing & agencies businesses, the key metrics are:

Client retention: We set up tracking from day one so you can see the impact in real numbers.

Project profitability: We set up tracking from day one so you can see the impact in real numbers.

On-time delivery rate: We set up tracking from day one so you can see the impact in real numbers.

Tech adoption in marketing & agencies is at the high level. Marketing & Agencies is already a tech-savvy industry. The businesses that stand out are the ones with custom tools built specifically for their operations, not the ones using the same platforms as everyone else.

Typical investment: $1500-4000. Most marketing & agencies clients see measurable ROI within the first month.

How We Work with Marketing & Agencies Clients

Discovery. You tell us about your marketing & agencies business: what is working, what is not, and what you wish you had. We ask about your current tools, team size, and daily workflows.

Scoping and quote. We define exactly what we will build and send you a fixed-price quote. No hourly rates. For marketing & agencies projects, this usually falls within $1500-4000.

Build. We build your solution, typically within 2-4 weeks. You talk directly to our founder and lead engineer. No project managers or middlemen.

Launch and handover. We deploy, walk your team through everything, and provide ongoing support. You own all the code and data.

Marketing & Agencies in Melbourne

Creative hub with many agencies in Richmond, Cremorne, and Collingwood tech precinct

We have worked with marketing & agencies businesses across Melbourne's inner suburbs, outer suburbs, and regional Victoria. Whether you are based in the CBD, Fitzroy, or Geelong, we can meet in person or work remotely.

At a Glance

ChallengeSolutionExpected Outcome
Managing multiple client projects simultaneouslyProject Management: Multi-client project and task trackingClient retention
Tracking creative assets and approvalsWorkflow Builder: Creative asset review and sign-off systemProject profitability
Reporting on campaign performanceReporting Tool: Client-facing campaign analyticsOn-time delivery rate
Coordinating between creative teamsProject Management: Multi-client project and task trackingClient retention

Frequently Asked Questions

What is the ROI of Business Process Automation for Marketing & Agencies?

Most Marketing & Agencies businesses see returns within the first few months through time savings, fewer errors, and better customer experiences. The exact ROI depends on what you are automating, but we help you identify the highest-impact areas first.

What features should a Automation have for Marketing & Agencies?

The features depend on your specific needs, but for Marketing & Agencies businesses we typically recommend starting with the essentials and adding from there. We will help you prioritise what matters most during the scoping process.

What is the process for getting Automation built for my Marketing & Agencies business?

It starts with a free consultation where we learn about your Marketing & Agencies business and what you need. From there, we scope the project, agree on a price, and start building. You will see progress throughout and can give feedback at every stage.

Do you have experience building Automation for Marketing & Agencies?

Yes. We have worked with Marketing & Agencies businesses to build Automation solutions that fit their specific workflows. Every industry has its quirks, and we take time to understand yours before we start building.

How long does Business Process Automation take for a Marketing & Agencies business?

Most Business Process Automation projects for Marketing & Agencies businesses take 2-4 weeks. Simpler builds can be faster. We will give you an honest timeline in your free consultation based on exactly what you need.

What happens if an automation breaks?

Every workflow we ship includes error handling and monitoring, so failures alert someone rather than silently dropping work. During the support period we fix issues directly. After handover, your documentation covers the common failure modes - or your team can be trained to maintain workflows themselves through buildAutomation.

Will automation work with our existing software?

Almost certainly. We build on platforms with hundreds of native integrations covering the common Australian business stack - Xero, MYOB, HubSpot, Shopify, Google Workspace, ServiceM8, simPRO and more - plus API connections for anything else. We connect your existing tools rather than replacing them.

Related Pages

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