Custom Software

Custom Software Development for Marketing & Agencies

Marketing & Agencies businesses deal with managing multiple client projects simultaneously. Custom Software Development fixes that. We build custom custom software solutions for marketing & agencies professionals, starting from $4,997. When off-the-shelf tools do not fit, we build exactly what you need. Web apps, mobile apps, internal tools, customer portals. Built fast using AI-assisted development, so you get custom software at a fraction of the traditional cost.

60%

of developers now use AI coding tools, up from 44% in 2023

Stack Overflow Developer Survey, 2024

28%

more projects completed on time when using dedicated project management software

McKinsey 2024

$167 billion

Australian technology spending forecast for 2025

Gartner 2025

Hiring a full-time developer costs $120k a year minimum. For most small businesses, that money is better spent building exactly what you need, when you need it.

Callum Holt, Founder, 13Labs

Last updated: 2026-03-19

Marketing & Agencies Challenges That Custom Software Solves

Marketing agencies, digital agencies, and creative studios. These are the specific problems we see marketing & agencies businesses bring to us:

1. Managing multiple client projects simultaneously. Our approach: full ownership of your code and data. This directly addresses the way marketing & agencies professionals actually work.

2. Tracking creative assets and approvals. Our approach: modern tech stack (Next.js, React, Node.js, PostgreSQL). This directly addresses the way marketing & agencies professionals actually work.

3. Reporting on campaign performance. Our approach: work directly with the founder from day one. This directly addresses the way marketing & agencies professionals actually work.

4. Coordinating between creative teams. Our approach: full ownership of your code and data. This directly addresses the way marketing & agencies professionals actually work.

Custom Software Development Solutions for Marketing & Agencies

Based on the challenges above, here are the applications we recommend for marketing & agencies businesses:

Project Management: Multi-client project and task tracking. Learn how to build a project management.

Each of these can be customised to your specific marketing & agencies workflows. We scope the exact features you need during a free consultation.

What Marketing & Agencies Businesses Can Expect

We measure success by real business outcomes, not feature lists. For marketing & agencies businesses, the key metrics are:

Client retention: We set up tracking from day one so you can see the impact in real numbers.

Project profitability: We set up tracking from day one so you can see the impact in real numbers.

On-time delivery rate: We set up tracking from day one so you can see the impact in real numbers.

Tech adoption in marketing & agencies is at the high level. Marketing & Agencies is already a tech-savvy industry. The businesses that stand out are the ones with custom tools built specifically for their operations, not the ones using the same platforms as everyone else.

Typical investment: $1500-4000. Most marketing & agencies clients see measurable ROI within the first month.

How We Work with Marketing & Agencies Clients

Discovery. You tell us about your marketing & agencies business: what is working, what is not, and what you wish you had. We ask about your current tools, team size, and daily workflows.

Scoping and quote. We define exactly what we will build and send you a fixed-price quote. No hourly rates. For marketing & agencies projects, this usually falls within $1500-4000.

Build. We build your solution, typically within 3-8 weeks. You talk directly to our founder and lead engineer. No project managers or middlemen.

Launch and handover. We deploy, walk your team through everything, and provide ongoing support. You own all the code and data.

Marketing & Agencies in Melbourne

Creative hub with many agencies in Richmond, Cremorne, and Collingwood tech precinct

We have worked with marketing & agencies businesses across Melbourne's inner suburbs, outer suburbs, and regional Victoria. Whether you are based in the CBD, Fitzroy, or Geelong, we can meet in person or work remotely.

At a Glance

ChallengeSolutionExpected Outcome
Managing multiple client projects simultaneouslyProject Management: Multi-client project and task trackingClient retention
Tracking creative assets and approvalsProject Management: Multi-client project and task trackingProject profitability
Reporting on campaign performanceProject Management: Multi-client project and task trackingOn-time delivery rate
Coordinating between creative teamsProject Management: Multi-client project and task trackingClient retention

Frequently Asked Questions

How much does Custom Software Development cost for Marketing & Agencies businesses?

For Marketing & Agencies businesses, Custom Software Development typically starts from $4,997. The exact cost depends on complexity, but most Marketing & Agencies projects fall within the $1500-4000 range. We scope everything in a free consultation before quoting.

How long does Custom Software Development take for a Marketing & Agencies business?

Most Custom Software Development projects for Marketing & Agencies businesses take 3-8 weeks. Simpler builds can be faster. We will give you an honest timeline in your free consultation based on exactly what you need.

Do you have experience building Custom Software for Marketing & Agencies?

Yes. We have worked with Marketing & Agencies businesses to build Custom Software solutions that fit their specific workflows. Every industry has its quirks, and we take time to understand yours before we start building.

What is the process for getting Custom Software built for my Marketing & Agencies business?

It starts with a free consultation where we learn about your Marketing & Agencies business and what you need. From there, we scope the project, agree on a price, and start building. You will see progress throughout and can give feedback at every stage.

What features should a Custom Software have for Marketing & Agencies?

The features depend on your specific needs, but for Marketing & Agencies businesses we typically recommend starting with the essentials and adding from there. We will help you prioritise what matters most during the scoping process.

Do I own the code?

Yes, 100%. You get full access to the source code repository from day one. It is your software, deployed to your infrastructure. If you ever want to bring development in-house or switch to another developer, you have everything you need.

Can you build mobile apps?

Yes. We build cross-platform mobile apps using React Native, which means one codebase for both iOS and Android. For simpler use cases, we build progressive web apps (PWAs) that work on mobile without needing an app store listing. We will recommend the right approach for your situation.

Get Custom Software Development for Your Marketing & Agencies Business

Talk to us about building custom custom software solutions for your marketing & agencies business. Free consultation, fixed pricing, delivered in 3-8 weeks.

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