Medium Build

Build a CRM for Marketing & Agencies

Marketing & Agencies businesses need a crm that handles contact management and pipeline tracking. Manage customer relationships, track leads, and organise sales pipelines in one centralised system. Build time: 4-6 hours. Budget: $1500-4000.

28%

more projects completed on time when using dedicated project management software

McKinsey 2024

451%

average ROI from marketing automation software

Forrester 2024

Perfect is the enemy of shipped. I would rather give you something useful this week than something perfect in six months.

Callum Holt, Founder, 13Labs

Last updated: 2026-03-19

Why Marketing & Agencies Businesses Need a CRM

Marketing agencies, digital agencies, and creative studios. A crm solves a core problem: manage customer relationships, track leads, and organise sales pipelines in one centralised system.

Marketing & Agencies professionals deal with managing multiple client projects simultaneously and tracking creative assets and approvals. A purpose-built crm handles reporting, email integration, activity logging, so you can focus on the work that actually matters.

CRM Features for Marketing & Agencies

MVP features (launch in 4-6 hours):

- Contact database

- Basic pipeline view

- Activity notes

Advanced features (add later):

- Email automation

- Lead scoring

- Custom fields

- Team permissions

This crm is moderate complexity, achievable in a focused sprint. We recommend starting with the MVP and iterating based on real user feedback from your marketing & agencies clients.

Recommended Tools to Build a CRM

Lovable: Build complete web applications by chatting with AI. Lovable handles the frontend, backend, and deployment so you can focus on your vision rather than technical details.. Free tier available: Limited generations. Difficulty: beginner. Learn more about Lovable.

Supabase: The open-source Firebase alternative with a PostgreSQL database, authentication, instant APIs, and real-time subscriptions. Build your backend in minutes, not months.. Free tier available: 500MB database, 50MB file storage, 50K monthly active users. Difficulty: intermediate. Learn more about Supabase.

CRM Examples for Marketing & Agencies

Here are some ways marketing & agencies businesses use a crm:

- Sales pipeline tracking: Adapted for marketing & agencies workflows and terminology.

- Client relationship management: Adapted for marketing & agencies workflows and terminology.

- Lead nurturing: Adapted for marketing & agencies workflows and terminology.

Every crm we build is customised to the specific needs of your marketing & agencies business. No generic templates.

How to Get Started

You have two paths:

Build it yourself. Join a buildDay workshop and build your crm in a single day with expert guidance. Cost: $95.

Have us build it. We scope your marketing & agencies crm project, quote a fixed price (typically $1500-4000), and deliver within 4-6 hours to 2 weeks.

Either way, you end up with a working crm built specifically for marketing & agencies professionals.

At a Glance

FeatureMVP (Launch Fast)Advanced (Scale Up)
Contact databaseIncluded in MVPUpgrades to: Email automation
Basic pipeline viewIncluded in MVPUpgrades to: Lead scoring
Activity notesIncluded in MVPUpgrades to: Custom fields
Timeline4-6 hours2-4 weeks additional
Budget Range$1500-4000$1500-4000 (additional)

Frequently Asked Questions

How much does CRM Development cost for Marketing & Agencies businesses?

For Marketing & Agencies businesses, CRM Development typically starts from $1500. The exact cost depends on complexity, but most Marketing & Agencies projects fall within the $1500-4000 range. We scope everything in a free consultation before quoting.

How long does CRM Development take for a Marketing & Agencies business?

Most CRM Development projects for Marketing & Agencies businesses take 4-6 hours. Simpler builds can be faster. We will give you an honest timeline in your free consultation based on exactly what you need.

Do you have experience building CRM for Marketing & Agencies?

Yes. We have worked with Marketing & Agencies businesses to build CRM solutions that fit their specific workflows. Every industry has its quirks, and we take time to understand yours before we start building.

What is the process for getting CRM built for my Marketing & Agencies business?

It starts with a free consultation where we learn about your Marketing & Agencies business and what you need. From there, we scope the project, agree on a price, and start building. You will see progress throughout and can give feedback at every stage.

What features should a CRM have for Marketing & Agencies?

The features depend on your specific needs, but for Marketing & Agencies businesses we typically recommend starting with the essentials and adding from there. We will help you prioritise what matters most during the scoping process.

Build a CRM for Your Marketing & Agencies Business

Get a crm built for marketing & agencies. Join a workshop ($95) or let us build it (from $1500).

Get Started