What is Funnel Analysis?
Tracking how users progress through a series of steps and where they drop off.
Why It Matters
Funnel analysis shows exactly where you are losing potential customers so you can fix the biggest leaks.
Real-World Example
Seeing that 60% of users add items to their cart but only 20% complete checkout, revealing a checkout problem.
“Understanding terms like Funnel Analysis matters because it helps you have better conversations with developers and make smarter decisions about your software. You do not need to be technical. You just need to know enough to ask the right questions.”
Related Terms
Conversion Rate
The percentage of visitors who take a desired action, like signing up or making a purchase.
User Journey
The complete path a user takes through your product to accomplish a goal.
Product Analytics
Tools and practices for tracking how users interact with your product to inform decisions.
A/B Testing
Showing different versions of something to different users to see which performs better
From definition to deployment
Knowing the term is step one. Using it in something real is the rest.