What is Bounce Rate?
The percentage of visitors who leave your site after viewing only one page.
Why It Matters
A high bounce rate may indicate that visitors are not finding what they expected or the page is not engaging.
Real-World Example
A landing page with a 70% bounce rate means 70 out of 100 visitors leave without exploring further.
“Understanding terms like Bounce Rate matters because it helps you have better conversations with developers and make smarter decisions about your software. You do not need to be technical. You just need to know enough to ask the right questions.”
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Related Terms
SEO
Techniques to help your website appear higher in search engine results
Analytics
Tools that track and report how visitors interact with your website or app
Conversion Rate
The percentage of visitors who take a desired action, like signing up or making a purchase.
Product-Market Fit
The point where your product satisfies a strong market demand and customers actively want it.
Lean Startup
A methodology for building businesses by rapidly testing ideas with real customers and iterating based on feedback.
User Experience (UX)
The overall experience a person has when using a product, including how easy and pleasant it is to use.