What is OKRs (Objectives and Key Results)?
A goal-setting framework where objectives define what you want to achieve and key results measure progress.
Why It Matters
OKRs keep teams focused on outcomes rather than outputs, ensuring effort drives meaningful results.
Real-World Example
Objective: Improve customer satisfaction. Key Results: Increase NPS from 30 to 50, reduce support tickets by 25%.
“Understanding terms like OKRs (Objectives and Key Results) matters because it helps you have better conversations with developers and make smarter decisions about your software. You do not need to be technical. You just need to know enough to ask the right questions.”
Related Terms
KPIs (Key Performance Indicators)
Specific, measurable values that track how effectively a business is achieving its objectives.
North Star Metric
The single most important metric that best captures the value your product delivers to customers.
Roadmap
A high-level plan showing what features and improvements are planned and roughly when they will be delivered.
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Related Terms
North Star Metric
The single most important metric that best captures the value your product delivers to customers.
KPIs (Key Performance Indicators)
Specific, measurable values that track how effectively a business is achieving its objectives.
Roadmap
A high-level plan showing what features and improvements are planned and roughly when they will be delivered.
Product-Market Fit
The point where your product satisfies a strong market demand and customers actively want it.
Lean Startup
A methodology for building businesses by rapidly testing ideas with real customers and iterating based on feedback.
User Experience (UX)
The overall experience a person has when using a product, including how easy and pleasant it is to use.